Four tips that will help you improve conversion rates in your eCommerce store
Are you operating an eCommerce store, but you are struggling to make sales? You are not alone! This is happening to thousands of people around the globe, but if you want to make sure that your store will exist in the future, you will have to take action right away. In this article, we will describe four simple eCommerce tips that will help you achieve this goal. Use them to improve conversion rates quickly.
- Better exposure
To start with, you must work on your online exposure. You have an eCommerce website, but does the world know about it? It is the right time to start promoting your website. There are free and paid ways to do this. For instance, you can open social media accounts on the most popular platforms and update the statuses on a daily basis to get more traffic. You can also get involved in guest blogging. When it comes to paid methods, there are even more choices. You can start a PPC campaign on Facebook or Twitter or on some of the popular search engines like Google or Yahoo. There is also an option to pay for banner ads on other people’s websites.
- Making your eCommerce website look more reliable
One of the common problems that scare potential customers away is the unreliable look of an online store. So, if you are interested in improving conversion rates, then you must do something that will improve the trust in clients. Every potential client must be sure that they are purchasing products from a reliable store. Display your contact info, invest in a good customer support and security systems.
- Take care of the website design
Every successful eCommerce website has invested time, money and effort in the store’s design. Make sure that all the products in your offer have good images and SEO-friendly descriptions. The most successful eCommerce websites provide excellent navigation and allow visitors to find what they are looking for easily.
- Check the shopping cart
Finally, you must display the checkout shopping cart in the best possible way. Keep in mind that this is the most efficient call to action. Regardless of the eCommerce solution, you have chosen, this is the crucial element in the process. Simplify the process of adding products to the shopping cart and the checkout process in general.
— Anurag Gupta (@author_anurag) 15 de junio de 2017